It’s safe to say that COVID-19 has changed the way we do things daily, staying home 24/7, wearing masks to the grocery store, and whatnot. Besides, let’s not forget, washing our hands 19 times per day. It has also changed how we exercise, since most gyms are closed for the foreseeable future, fitness trainers had to get creative.
Some folks have splurged on-at-home spin bikes, some lace up their running shoes, while some swear by workout apps. Due to social distancing, meeting up with a fitness trainer isn’t doable, the personal training industry has had to adjust accordingly and take all sessions virtually.
Trainers can make a conference call, video call, chat, and connect where they just sit with a mobile screen or a laptop. Virtual personal training is not new, but online personal trainers have been coaching people from around the globe privately or in groups for a long time. The difference is now this is the only way to work with a personal trainer.
Here we are mentioning reasons why it is important for personal trainers and fitness clubs to go digital nowadays:
Personal trainers are going online to set-up business today because the world demands connection. Being connected in virtual space is not even a differentiation anymore, but an obligation, because of how the market is developing and works now. You know that, right? You may or may not, but a lot of Sanjay, the med worked really well.
Probably walk attached to at least a smartphone yourself – and maybe also a tablet and a notebook, just in case. In the era of WhatsApp, Twitter, and Facebook, people got used to having those facilities and they enjoy communication that is fast, full of options, and online.
Luckily, there are already many technological options to expand the flexibility of your personal training services in the digital world, allowing you to attend to the demands of this connected generation; online coaching via mobile fitness apps, for example.
Today, everybody wants to be able to solve tasks and perform activities online and on the go. Many of our daily activities and tasks we almost naturally solve online with our smartphones. Mobile seems to have become second nature to us – we can’t even imagine living in a world without smartphones. Going mobile is easier than it seems.
When a personal trainer goes online, he is connected to his clients all the time. This can prove to be more useful than one can imagine. Not just clients can enjoy the connection that makes a workout more flexible and the service more efficient. The professional benefits as well.
Many personal trainers complain of not having enough time to properly attend the demand of clients. In the digital world, distance is not a problem, but a solution. Of course, clients also appreciate the possibility of staying connected to their personal trainer, being able to exercise wherever they are and get advice on workouts whenever they want.
When, as a professional, you use a solution that, for example, provides clients with an app, a workout can become fun, which is essential for the motivation of the client. That is because mobile fitness apps typically have an element of gamification to them.
As my colleague explains, gamification is the application of game mechanics and game design techniques in non-game contexts. In fitness, it helps to engage and motivate people to achieve their goals. This can happen in many ways: challenges, rewards, points, and so on. This way, users get more motivated than they would be by just working out.
Operational excellence is an important characteristic for any business. But what does operational means when it comes to personal training? It’s simply everything necessary to make your business run smoothly, from the booking of sessions to the emailing of invoices, the training sessions themselves, and the measurement of your clients’ progress.
When those activities are performed in a way that maximizes ROI and customer satisfaction, we can say we reached operational excellence. When personal trainers go digital, they can achieve operational excellence. It can help in many ways.
For example, when a trainer provides his clients with an interactive and smarter way to work out and measure results, or when s/he uses a more efficient way to manage business operations via fitness software. Don’t be scared of technology. The best fitness software tools are specifically designed to be user-friendly to both client and trainer.
The pace of technological development is faster than ever. Years back, software came with some big challenges for small businesses: high installation costs, huge initial investments, high cost of maintenance, trained technical staff, regular system updating, and data management licensing, which was also associated with usage.
Nowadays, with the rise of cloud software, these challenges have mostly disappeared. Most companies today move everything to the cloud because cloud-based fitness software is cost-effective and flexible in use. Of course, such fitness management software can be accessed from anywhere with a smartphone or computer.
Imagine being able to check the progress of your businesses and clients with many details, from wherever you are and whenever you want.
Having to manage a business next to coaching clients can be challenging. Some personal trainers can get stuck spending a lot of time performing repetitive administrative matters, which cuts into the time they could be dedicated to client coaching.
But technology can bring a solution to the table when going digital. With fitness management software it’s possible to automate portions of your business. It frees you from performing repetitive administrative tasks concerning memberships, payments, scheduling, and so on. With automation, everything becomes easier. And you’ll have more time to help clients.
There are many reasons why personal trainers are going digital. The fact is that with technologies such as cloud-based fitness software and mobile fitness apps, personal trainers can not just gain more flexibility for their coaching and management, but also transform their personal training business as a whole.
The virtual fitness services are the path for any professional that wishes to differentiate himself in a competitive market.
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